BRAND MESSAGING CAMPAIGN ANIMATION WEBSITE

Chubb Industry Practices – Where cover connects

I was the lead creative on a campaign brief from Chubb Insurance. We were tasked to come up with a campaign line for their new Industry Practices proposition. The line and visual identity would need to run through the entire campaign and be able to be represented in the individual insurance practices.

The messaging they wanted to convey was one of joined-up insurance, where nothing fell through the cracks. The campaign needed to get across their expertise in each practice, somewhere where customers could come buy the complete package. The underlying thread was that everything was connected and smooth.

I used a single continuous line illustration style to demonstrate that everything was connected. The style was flexible, it could be applied to many different areas of insurance cover, and it also worked within the framework of the existing Chubb brand.

We produced many variations of the line across all practices, and also outputted numerous assets, including, social tiles, email headers, animations and web page image blocks.